Find Paper, Faster
Example:10.1021/acsami.1c06204 or Chem. Rev., 2007, 107, 2411-2502
EXPRESS: What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers
Journal of Public Policy & Marketing  (IF4.5),  Pub Date : 2021-08-11, DOI: 10.1177/07439156211042018
Shrihari Sridhar, J. Craig Andrews, Scot Burton, Gregory T. Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G. Netemeyer, Kristen L. Walker

In this JPPM article for the 40th Anniversary of the Journal of Public Policy … Marketing, the authors first share what is meant by “policy,” “public policy,” and “marketing and public policy” for researchers in our field. The authors then offer examples of JPPM research informing policy across different stages of the policy making process: problem identification, agenda setting, policy formulation, budgeting, implementation, and evaluation. They also discuss important sources of public policy (e.g., federal, state, and international agencies; self-regulation; the courts; nonprofits; society; industry standards; company policies; personal ethics) and their role in the marketing and public policy process. The authors then offer JPPM application examples (e.g., consumer protection; anti-trust/competition; vulnerability; diversity, equity, and inclusion; nutrition labeling; addiction, cannabis, and anti-drug research; tobacco warning labeling and education; and privacy and technology) and share ideas for developing research that contributes to the marketing and public policy discipline and in making a positive difference in society and people's lives.