We investigated the reasons for pornography consumption using a bottom-up approach (i.e., open-ended questionnaire) and proposed that those reasons would reflect a short-term mating orientation of individuals that watch pornography and a strategy that should help them to attract or maintain potential mates easier (i.e., a fitness increasing strategies) by enhancing their sexual knowledge through pornography watching. In Study 1 (N = 276), relying on an open-ended questionnaire and a content analysis, we identified 78 reasons for why people claim to consume pornography. In Study 2 (N = 322), we grouped those reasons into categories using a series of factor analyses, resulting in four dimensions of reasons for watching pornography: (1) increased sex drive, (2) enhancing sexual performance, (3) social and instrumental reasons, and (4) lack of relational and emotional skills. The content of these factors supported the idea that the reasons for consuming pornography are reflections of a short-term mating orientation and a way to enhance their sexual knowledge and performance. Individuals with higher scores on the dimensions of reasons for pornography consumptions had higher scores on the Dark Triad traits and sociosexuality, mate-value and slow life history strategies (in the case of enhancing sexual performance dimension). In Study 3 (N = 327), we tested to what extent the factorial structure of the reasons for pornography consumption can be confirmed via Confirmatory factor analysis and tested the convergent validity of the reasons to consume pornography.