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The Journal of Public Policy & Marketing at 40: Celebrating History and Impact
Journal of Public Policy & Marketing  (IF4.5),  Pub Date : 2021-06-15, DOI: 10.1177/07439156211018689
Kelly D. Martin, Abhishek Borah, Maura L. Scott

The Journal of Public Policy & Marketing (JPP&M) published its first issue in 1982, and over the course of the next year we are celebrating 40 years of scholarship in its pages. Under the stewardship of founding editor Thomas C. Kinnear and the bold visions of the editors who followed, the Journal has featured change-making research that tackles some of society’s most pressing issues and questions. From its inception, and apparent even in the articles in JPP&M, Volume 1, Issue 1, the Journal has confronted topics as fundamental as human quality of life (Sirgy, Samli, and Meadow 1982), pollution (Aaker and Bagozzi 1982), conservation (Allen, Calantone, and Schewe 1982), and global consumerism (Klein 1982), to name just a few. Research questions in these domains remain relevant and persistent today and speak to the broad societal impact the Journal has made since its founding.