In a world facing catastrophic shocks, there are tremendous opportunities for management scholars to engage and make fundamental contributions to the grand challenges that lie ahead. To do so, our focus must move away from a theory-fetish toward a more applied action orientation that contributes to theory-building but does not make that its main or singular aim. In this paper, we argue, that our field’s primary research aim must not be to see how we can build theory out of a crisis, but rather how our organizational and management theories can contribute concretely to helping humanity prepare for and respond to these shocks and build long-term societal resilience. Furthermore, we argue that management scholars need to vigorously embrace a research agenda on sustainability focusing on deep engagement with practitioners to address grand challenges. To do so, we draw on experiences from our deep engagement with practitioners—an ethnographic study and a scientific activism effort. We offer several lessons and identify implications of deep engagement for impact within organization studies such as dedicated space in journals for impact cases.