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From Substance to Image: The Role of Media in Megaprojects Execution Arena
Latin American Business Review  (IF),  Pub Date : 2021-04-28, DOI: 10.1080/10978526.2021.1915153
Marcos Lopez Rego, Helio Arthur Reis Irigaray, Raphael Zündt von Kentzingen


The goal of this study is to understand the role of media in megaprojects, specifically, how the media impacted the Rio 2016 Olympic Games. The data was collected from four of the leading newspapers in the USA, England, and Brazil. Interviews were conducted with project team members. Twelve issues that impacted the Games were identified and analyzed according to megaproject sublime dimensions and megaproject symbolic dimensions. We concluded that the media portrayed the management of Rio 2016 in a negative light. The twelve issues were grouped into three dimensions: unpredictable risks, scope-related problems, and corruption issues. The study contributes to our understanding of megaevents and megaprojects from a different perspective.