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The Future of Social Marketing: Let’s Get It in Orbit by 2025!
Social Marketing Quarterly  (IF),  Pub Date : 2019-12-11, DOI: 10.1177/1524500419889141
Nancy R. Lee

We need to do more than promote Social Marketing. The word is out there, but is not understood by most and is misunderstood by many. We need to market Social Marketing. We need to do this in order for Social Marketing to be the #1 proven discipline turned to for behavior change for social good. In this article, you will read about products we need to develop and/or “sell more of”; incentives (price) we need to highlight and deliver; ways to increase convenience of access (place) to our offerings; new promotional opportunities, and potential funding sources (partnerships).