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Driving factors of Serbian competitiveness: Digital economy and ICT
Strategic Management  (IF),  Pub Date : 2018-01-01, DOI: 10.5937/straman1801020d
Ivana Domazet, Jovan Zubović, Milena Lazić

One of the major challenges for policymakers in Serbia is to improve the competitiveness of the Serbian economy. Universally applicable solution to this problem does not exist, but there are certain segments which can be a significant driver of improving the effectiveness and productivity of the economy by implementing diverse possibilities offered by the digital economy. A critical factor in the development of digital economy is the sector of information and communication technology (ICT), which has the potential to extremely improve the competitiveness of Serbia and start production towards modern business processes, but also contribute to a notable synergistic effect in terms of the competitiveness of micro-enterprises. Accordingly, the aim of this paper is to highlight the importance of information and communication technologies (ICT) as a factor for competitiveness and development of the digital economy, to analyze the application of ICT in the economy of Serbia, to highlight the benefits of development and acceptance of new solutions in the field of ICT, to create recommendations that would contribute to improving the business environment in the ICT field, and consequently of the digital economy as a whole.