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Service Multilatinas: The Internationalization of Cinépolis
Latin American Business Review  (IF),  Pub Date : 2019-12-10, DOI: 10.1080/10978526.2019.1698300
José Satsumi López-Morales, Karla María Nava-Aguirre, Antonio Huerta-Estévez

Abstract The main objective of this work is to analyze the internationalization process of Cinépolis, a Mexican entertainment service multilatina. To achieve this aim, a qualitative research case study was carried out based in secondary data. The main finding of this study is that the internationalization of Cinépolis is based on the implementation of a business model whose main objective is to transfer the operating paradigm overseas in an adapted manner that involves technology and creativity in its services. Additionally the company followed a process of gradual and sequential internationalization in culturally related and geographically close markets.