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A Flexible Demand Model for Complements Using Household Production Theory
Marketing Science  (IF3.716),  Pub Date : 2020-07-01, DOI: 10.1287/mksc.2019.1218
Ludovic Stourm, Raghuram Iyengar, Eric T. Bradlow

According to household production theory, consumers buy inputs and combine them to produce final goods from which they derive utility. We use this idea to build a micro-level model for the quantity...