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Operationalizing Critical Race Theory in the Marketplace
Journal of Public Policy & Marketing  (IF4.5),  Pub Date : 2020-12-14, DOI: 10.1177/0743915620964114
Sonja Martin Poole, Sonya A. Grier, Kevin D. Thomas, Francesca Sobande, Akon E. Ekpo, Lez Trujillo Torres, Lynn A. Addington, Melinda Weekes-Laidlow, Geraldine Rosa Henderson

Race is integral to the functioning and ideological underpinnings of marketplace actions yet remains undertheorized in marketing. To understand and transform the insidious ways in which race operat...