Find Paper, Faster
Example:10.1021/acsami.1c06204 or Chem. Rev., 2007, 107, 2411-2502
Marketing’s Role in Understanding Political Activity
Journal of Public Policy & Marketing  (IF4.5),  Pub Date : 2020-09-15, DOI: 10.1177/0743915620949261
Daniel Korschun, Kelly D. Martin, Gautham Vadakkepatt

The global political system is undergoing profound transformations. Political spending is reaching unprecedented heights (particularly in the United States), and much of it is shifting to social media and other nontraditional forms. The way that citizens engage the political system is also changing. For example, in 2020, the killing of George Floyd by a Minneapolis police officer sparked protests and large demonstrations in cities around the world; a reinvigorated Black Lives Matter movement sparked, among other initiatives, a loosely coordinated global campaign labeled #blackouttuesday, where individuals posted a black square on social media, with a pledge to not post about any topic that day other than racial equality and police brutality (Coscarelli 2020). And companies, which have traditionally confined themselves to neutral positions on political matters, have become increasingly outspoken, sometimes taking public stands for or against elected officials or government policies on the grounds that they have a responsibility to society at large (see Moorman [2020] and Stanley [2020]). These transformations have been as swift as they are dramatic.