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Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers
Service Business  (IF2.791),  Pub Date : 2019-09-05, DOI: 10.1007/s11628-019-00407-3
Edward C. S. Ku, Chun-Der Chen

The goal of this research is to determine how design credibility, functional benefit, hedonic shopping value, and visual appeal affect impulse buying; the model and hypotheses were tested with structural equation modeling. Design credibility encourages passengers to engage in usage of low cost carriers’ apps, and the functional benefits play a role of inducing positive emotions in the usage process of apps. Moreover, low cost carriers’ apps ambient conditions evoke passengers' emotion and in turn create hedonic shopping value; the overall benefit of the low cost carriers’ app will help passengers to increase impulsive purchasing behavior.