Example：10.1021/acsami.1c06204 or Chem. Rev., 2007, 107, 2411-2502
Flying on the clouds: how mobile applications enhance impulsive buying of low cost carriers Service Business (IF2.791), Pub Date : 2019-09-05, DOI: 10.1007/s11628-019-00407-3 Edward C. S. Ku, Chun-Der Chen
The goal of this research is to determine how design credibility, functional benefit, hedonic shopping value, and visual appeal affect impulse buying; the model and hypotheses were tested with structural equation modeling. Design credibility encourages passengers to engage in usage of low cost carriers’ apps, and the functional benefits play a role of inducing positive emotions in the usage process of apps. Moreover, low cost carriers’ apps ambient conditions evoke passengers' emotion and in turn create hedonic shopping value; the overall benefit of the low cost carriers’ app will help passengers to increase impulsive purchasing behavior.